Image Source: Medium Content dominates our world. As consumers, we are constantly exposed to content marketing every day, which is making it more difficult for a marketer to capture the attention of their target audience. Moreover, 97% of respondents in a recent study believed that content marketing was detrimental to their marketing strategy. Although content…

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Photo by Hugh Han on Unsplash In today’s world, we rely on our smartphones for absolutely everything. It’s the way we socialise, the way we pay, the way we entertain and most importantly, it’s the way we consume. This has posed itself as a major opportunity for mobile marketing. Here’s how the marketing world has…

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